Website Development For SEO – FTP Set Up Guide

Designing websites with SEO in mind doesn’t have to be rocket science. Everything that you need to accomplish this can be learned online and with the assistance of a few books. I am going to write a series of articles showing you how to set up your WordPress blog site, and optimize it for SEO. This article is on FTP set-up, and installing an SEO optimized theme.

Assuming you already have your domain and hosting set up, we are going to jump straight into File Transfer Protocol. If you have not set up your hosting you will need to do that first and make sure that you get a web hosting company with Fantastico. It is a program offered with a select few web hosting companies that allows you to set up WordPress with just a few clicks.

Once you have WordPress set up you are going to need your FTP software. I use Filezilla, and it can be found with a quick search on Google. Just download it and go through the set-up steps as with any other program. Once installed, your initial set-up for transfers will be required. After the first time it will remember you passwords and you can connect to your website easily.

Go to your control panel in your web hosting account and look for create FTP account. If this is your first time doing this leave directory blank, and just put in your domain,user name and password. I set my quota to unlimited. Click enter and you have set up your FTP account. Once you click enter, it will give you the information you need to access your account. Copy and paste this into a document and save it on your desktop.

Open Filezilla, and on the top left, below File if you hove over the button it will say open site manager. Click on that. It will bring up the site manager window, with your options for setting up your new FTP account information. Open your document from earlier, and fill in the information.

Host is the FTP server. Set logon type to normal, and type in your user name and password. Name the account something that you can remember for your site. If my site was mysite.com I would name it mysite. Once you have filled in all the information with what you saved on your document, click connect.

Once you have clicked connect you will see four large quadrants on the interface. Computer Folders, computer files, server folders and server files. These are important because you can work everything from this location. You also have the option of drag and drop from your desktop.

The themes I recommend are listed with the resources on my website under free marketing training and website development for SEO.

To install your theme, refer to the large quadrant on the upper right called remote site. This is your server folders. Click to open the folder and then scroll down to public html. Click on WP content and then click on themes. The quadrant under the server folders is your server files. It will already have the default WordPress themes installed, classic and default. What you want to do is find your theme that you have downloaded through the process on the left, or open it on your desktop, and the drag and drop it into the server files quadrant. Once it is done setting up you are ready to go into WordPress and activate your theme.

This is your first step towards website development for SEO. You are now ready to customize your SEO options.

Yes, Good Affordable SEO Services Do Exist

You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‘cheap’ and ‘affordable’ aren’t the same–they have different meanings. The term ‘affordable’ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‘cheap’ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‘machine’ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

Thank you for stopping by

SEO Web Marketing To Take Your Business Even Higher

Search Engine Optimization is a strategy that helps businesses enjoy better visibility. Visibility is very important since it makes it possible for the business to reach out to the right people with the right message for the right reactions. It increases the ranking of the business website on search engines to attract and also retain visitors for the sake of the business. The retention increases sales conversion possibilities and this is good for business. It also creates the potential for repeat customers, valuable for any businesses.

SEO is part of web marketing, but many other strategies can also be employed to make the marketing as rewarding as it should be. Internet users use search engines to find what they want and any business with a strong online presence is becoming easy to notice. It is important to remember that most of the users will never get past the first page of search results and to be easily noticed, your business has to make it to the highest possible ranking on the results. Those who continue looking without changing the search keyword will go probably up to the third page then make a change.

In as much as social media has taken over in marketing, web marketing still enjoys a huge chunk, especially from very serious customers who want to get all details to aid a purchase in a short period of time. Using SEO web marketing, you will notice an increase in traffic to your site. The strategy will also help in improving your brand credibility since most consumers trust the results that they get from the search engines such as Google. They consider the top information reliable and will easily trust your brand if you rank high.

The services

Web marketing services are handled differently to achieve the best results. The SEO companies will use keyword density, Meta tags and inbound links to make the marketing process easy and fruitful for your business. The content that is on the website also plays an important role in the success of web marketing hence making it important to remain relevant and interesting. You can enjoy content writing services to ensure that your website is good enough for all your visitors easily giving them the information they need to make a purchase. In most cases, you will need the help of professionals to get it right with your SEO web marketing strategy.

When looking for a good provider, consider the experience in SEO marketing as well as the services that your business can enjoy to enjoy all benefits that come with the strategy. A good provider should listen to all your business needs first before offering you the best solutions. If you are completely lost when it comes to this kind of marketing, your provider should be able to offer you helpful advice to get the very best from the efforts that you direct to improve your online presence for the business. Sometimes, a few changes are all what you need to get your brand out there.

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